Instabee Group is strengthening its communications department by recruiting Johanna Lindskog Lindell as new PR and Communications Director. She will start on October 13, 2025.
Johanna has over 20 years of experience in PR and communications. She joins most recently from Foodora, where she spent the past five and a half years as Nordic PR and Communications Director and has been instrumental in building and developing the company's communications strategy. She also played a key role in positioning Foodora as one of the most visible players in the market.
Prior to that, she worked at Danske Bank, where she was responsible for personal PR and communications related to innovation and entrepreneurship. She also has extensive experience from agencies and has worked closely with both startups and established large companies during her career.
"We are very pleased to welcome Johanna to Instabee. Her broad experience and deep understanding of both communication and brand building will play an important role in our continued growth journey. Instabee is in an exciting growth phase, and with Johanna on board, we are strengthening our ability to reach out to customers, partners, and employees," says Alexis Priftis, CEO and co-founder of Instabee Group.
“I took the decision earlier this summer and I'm really looking forward to becoming part of Instabee working with the team to continue developing communications for one of the most exciting tech companies. Instabee stands for innovation and smart solutions—areas I am passionate about,” says Johanna Lindskog Lindell, incoming PR and Communications Director.
The recruitment of Johanna is part of Instabee's efforts to further strengthen the brand as the company grows rapidly in several markets in Europe.
Instabee, with consumer-facing brands Budbee, Instabox, and Porterbuddy, was founded in 2022, but the collective experience dates back much further. Today, Instabee is present in six markets, serving thousands of online merchants and millions of consumers with easy home deliveries or convenient parcel locker deliveries, using the best fuel available. With smart tech, a focus on the environment, and a secure supply chain, Instabee has become the key partner of online merchants and the obvious choice for end-consumers, backed by notable investors such as Kinnevik, Creades, and EQT Ventures, among others.