Instabee Group enters partnership with Bilka, part of Salling Group

Instabox, part of Instabee Group, has entered into a partnership with Bilka, one of Denmark’s leading hypermarket chains and part of Salling Group. The collaboration marks an important expansion of Instabee Group’s presence in Denmark and builds on the existing agreement with Salling Group’s retail chain føtex.

Through the partnership, Instabee Group will provide delivery solutions supporting Bilka’s customer offering, further strengthening convenient, flexible, and efficient last-mile logistics for Danish consumers.

Salling Group is one of Denmark’s largest retail groups, and the expanded cooperation reflects a shared ambition to develop modern, customer-centric delivery solutions. By extending the partnership to include Bilka, Instabee Group continues to deepen its collaboration with Salling Group across multiple retail brands.

- This partnership with Bilka is a natural next step in our cooperation with Salling Group,We already have a strong relationship through føtex, and we are pleased to expand our collaboration to support Bilka’s customers with reliable and innovative delivery solutions, says Isac Ottosson, Country Manager Denmark.

- We are delighted with this collaboration and that we can now offer our customers the option of collecting their packages from Instabox/Budbee at Bilka. This enables us to meet our customers' needs while also making it easy for them to collect their packages, says Claus Frederiksen, Head of Operations at Bilka.

The agreement underscores Instabee Group’s continued growth in the Nordic region and its focus on scalable, technology-driven logistics solutions tailored to retailers and consumers alike.