Instabee Group Appoints Helena Ahlin as Vice President Consumer

With the appointment of Helena Ahlin as the new Vice President Consumer, Instabee Group is taking a major step forward in its focus on the consumer market. Helena will lead the company’s next phase of growth – with a focus on enhancing the consumer experience, expanding the product offering, and strengthening digital solutions.

Helena Ahlin joins Instabee from Accenture Nordics, where she has been driving customer-centric business development in areas such as e-commerce and AI. She has previously held senior roles at companies including Electrolux, Telenor, and several start-ups. Helena brings more than 25 years of experience in business development, product innovation, and digital transformation across a range of industries.

- We’re very pleased to welcome Helena Ahlin to the team. She brings both deep industry expertise and a strong focus on consumer-driven innovation. Her experience and leadership will be invaluable as we continue to strengthen the company to deliver an even better consumer experience, says Joakim Slettengren, Chief Growth Officer at Instabee Group.

- I’m really excited to join a company with consumer focus at its core, together with the team, I look forward to contributing to Instabee’s continued growth by creating user experiences that make parcel deliveries truly relevant, effortless and delightful, says Helena Ahlin, VP Consumer at Instabee Group.