DOUGLAS partners with Instabee Group (Budbee) to expand sustainable delivery options in the Netherlands and Belgium

Instabee Group is proud to announce a new partnership with DOUGLAS, Europe’s number one omnichannel premium beauty destination. Starting this month, DOUGLAS customers in the Netherlands and Belgium will be able to choose Budbee’s fast, reliable and fossil-free box delivery services.

The collaboration marks an important milestone in DOUGLAS’ transition toward a broader multi-carrier delivery strategy and underscores Instabee Group’s role in supporting retailers with flexible and customer-centric delivery solutions. By expanding its logistics network, DOUGLAS aims to offer shoppers greater flexibility and a more personalised delivery experience. 

Within this development, alternative delivery models such as locker pickup are becoming increasingly relevant, aligning with growing consumer demand for both convenience and sustainability, a trend gaining momentum even in markets traditionally dominated by home delivery.

Budbee was chosen due to its highly rated service, which allows for smoother deliveries, fewer customer service inquiries, and greater cost efficiency. Customers now benefit from convenient pickup at lockers with broad open times, and sustainable, fossil-free options.

This partnership combines DOUGLAS’ strong market position with Instabee Group's innovative and customer-focused delivery network, providing an even smoother and more flexible way for customers to receive their favourite beauty products.

- DOUGLAS is a true powerhouse in European beauty, and we are thrilled to partner with a brand that shares our passion for exceptional customer experiences. By combining DOUGLAS' strong market position with our sustainable and consumer-friendly delivery network, we can offer customers an even smoother and more flexible way to receive their favourite beauty products, says Jørgen Höppener, country manager Budbee, Netherlands and Belgium.

- We believe that responsible delivery will only become more important, and our collaboration with Budbee enables us to take a step forward in that direction. With a strong and steadily expanding network of pickup locations, Budbee’s locker delivery offers customers a greener, more flexible and convenient way to receive their orders. This sustainable service fits naturally within our ESG strategy and supports our ambition to offer beauty lovers a future-ready delivery experience, says Haske Brukx, director e-commerce DOUGLAS, Netherlands and Belgium.  

About DOUGLAS
DOUGLAS is Europe’s number one omnichannel premium beauty destination, offering a curated range of fragrances, skincare, makeup, haircare and exclusive brands across around 1,900 stores and online. With its strong customer focus and leading market position, DOUGLAS continues to invest in innovation, sustainability and an inspiring beauty experience.